Choro Beast

Choro Beast (チョロ獣,   choro-jū) was a line of toys produced by Takara that focused on producing keychains of fictional monsters such as Godzilla and Gamera. Each 1.7-inch keychain’s base contained a mechanism that, when rolled across a flat surface, produced sparks from the creature’s mouth, giving it the appearance of breathing fire.

The line began in 1983 with Godzilla, Mechagodzilla, Baragon, and Anguirus. Until its end in 2000, it expanded to include more monsters in various special moldings such as translucent red, translucent blue, and clear plastic.

Godzilla Keychains

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  Godzilla
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  Three variations in paint color between releases
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  Limited-edition flocked Godzilla variant
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  Anguirus
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  Minilla
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  Mothra Larva
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  King Ghidorah
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  Mechagodzilla
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  Baragon
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  Ebirah
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  Gigan
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  Some of the special variants

Lady Milk Godzilla Keychains

The Lady Milk subline began sometime in the 1980s. Each release features Godzilla wearing a feminine outfit and cheerful expression.

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  Ivy Gal
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  Wedding
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  Marine Look
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  Cheer Girl
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  50’s Rock-and-Roll
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  Bunny Girl
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  A full set

Daiei Keychains

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  Gamera
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  Gamera (1999)
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  Gyaos
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  Translucent blue Gyaos
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  Space Gyaos
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  Guiron
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  Zigra
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  Viras
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  Daimajin
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  Some of the clear variants

King Kong Keychains

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  King Kong
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  Kiko
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Miscellaneous

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  Advertisement displaying the keychains’ internal mechanism
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  Advertisement
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  Advertisement
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  Advertisement
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  Box
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  Box
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  Box
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  Bootleg figure
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